We’re excited to announce that Trove has acquired reverse.supply, a leader in UK/EU branded resale, as part of our ongoing effort to expand our global platform and bring sustainable resale solutions to even more brands and consumers.

This move marks an important milestone in our mission to make resale more accessible and operationally seamless for brands everywhere. By combining our robust platform with reverse.supply’s deep European expertise, we can now help brands across North America, Europe, and the UK implement circular solutions more quickly and flexibly. From omnichannel trade-ins to peer-to-peer commerce and repair services, our integrated technology solutions are designed to drive both sustainability and profitability.

The timing couldn’t be better, as European regulations around producer responsibility and right-to-repair are evolving. These changes create an urgent need for brands to develop effective resale and repair programs. With our new European headquarters in Berlin, we’re ready to support brands across the region and ensure they have the tools they need to build and scale successful resale programs.

Our acquisition of reverse.supply also brings a roster of impressive European brand partners, including Bergzeit, Decathlon, ARMEDANGELS, and more. These brands will now have access to the full suite of Trove’s technology, including our resale site building tools, inventory management solutions, and marketplace integrations.

As we continue to build on the momentum from our earlier acquisition of Recurate, we’re more committed than ever to helping brands offer high-quality, pre-owned products to their customers while driving sustainability in retail. The future of commerce is circular, and we’re thrilled to be at the forefront of this movement.

We can’t wait to see the impact this expansion will have as we work alongside our growing list of partners to create a more sustainable, profitable future for resale. Schedule a demo today to learn more.

Your Resale Questions, Answered

What does Trove’s acquisition of reverse.supply mean for brands in the EU and UK?
Brands now get a combined platform: Trove’s proven resale technology plus reverse.supply’s local expertise, making it easier to launch and scale branded resale, trade-in, and repair programs across Europe and the UK.

What integrations and tools are available for EU/UK brand resale programs?
Trove supports branded resale sites, inventory and pricing tools, marketplace integrations, and workflows for trade-in, peer-to-peer resale, and repair, so brands can run circular programs through one connected platform.

How does this expansion help with emerging EU/UK sustainability and compliance requirements?
With a European HQ in Berlin and a platform built for take-back, reuse, and repair, Trove helps brands respond to evolving producer responsibility and right-to-repair rules with programs that are both compliant and commercially viable.

What does Trove do for brands when it comes to resale?
Trove powers branded resale end to end, handling the tech, operations, and data that let brands take back products, re-list them as high-quality pre-owned, and turn circularity into a real, repeatable part of their business.