Where Are Circular Models
Effective Sustainability Strategies
for Fashion Brands?
From Trove, the leader in branded resale, and Worldly, the most comprehensive impact intelligence platform for the apparel industry, this groundbreaking study reveals how circular models are essential for brands working to reduce their emissions when combined with upstream supply chain interventions. This study shows how circular strategies can help fashion brands grow while reducing carbon emissions. It offers practical advice to brand leaders on navigating the challenges of growth and environmental progress so they can succeed while making the fashion industry more sustainable.
Key Insights from the Study Include:
- Resale is a meaningful decarbonization strategy for Premium Apparel and Outdoor Brands.
By 2040, resale initiatives have the potential to lower annual carbon emissions for these brands by 15-16%.
- Brands maximize emissions benefits by increasing the value of their products in the resale market.
Minor changes to sensitive resale program parameters will have outsized effects on emissions benefits.
- Brands can maximize the Greenhouse Gas (GHG) accounting benefits of resale programs by maximizing operational control and used product revenue.
Can circular business enable fashion brands to thrive and grow while significantly reducing carbon emissions simultaneously? The answer is “it depends.” In this study, we explore what it depends on.
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