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How Fashion Brands Are Solving the Growing Return Problem
Fashion brands face high return rates that disrupt inventory and lead to waste. To tackle this, they’re adopting strategies like shopper incentives, return assurance services, and final sale discounts. These solutions reduce returns, cut waste, and promote brand loyalty, but also raise concerns about long-term brand value and consumer response. Discover how brands are balancing innovation and risk to reshape the future of returns.
