Privacy Policy

Trove Recommerce, Inc. Privacy Policy
Last updated: March 5, 2025

Introduction

Trove Recommerce, Inc. (“Trove,” “we,” “us,” or “our”) operates https://www.trove.com (the “Site”). This Privacy & Cookie Policy explains what Personal Data we collect, how we use it, with whom we share it, how long we retain it, your rights under all applicable privacy regulations — including GDPR, CCPA, and CPRA — and how you can exercise those rights.

1. Definitions

Personal Data: Any information that identifies or can reasonably identify a natural person.

Processing: Any action performed on Personal Data (e.g., collection, storage, use, disclosure).

Controller: The entity that determines the purposes and means of Processing Personal Data.

2. Sources of Personal Data

We collect Personal Data:

• Directly from you when you submit forms, communicate with us, or transact with our services.
• Automatically, through cookies and similar technologies.
• From third parties, such as advertising partners or analytics providers.

3. Information We Collect

3.1 Identifiers:

• Name, company name, email address, phone number, postal address.

3.2 Commercial Information:

• Purchase history, transaction records, returns, and service interactions.

3.3 Internet/Network Activity:

• IP address, browser type, device identifiers, pages visited, links clicked, time spent.

3.4 Geolocation Data:

• Approximate location derived from your IP address.

3.5 Inferences:

• Preferences and interests inferred from your interactions.

3.6 Sensitive Personal Information:

• We do not intentionally collect government IDs, precise geolocation, biometric data, or health data unless required for specific transactions or legal compliance.

4. How We Use Your Data

We use your Personal Data for:

• Service Delivery: To process orders, fulfill demo/contact requests, deliver products, and communicate with you.
• Customer Support: To resolve issues and respond to inquiries.
• Personalization: To tailor content and offers to your interests.
• Marketing: To send newsletters, product updates, promotions (you may unsubscribe at any time).
• Analytics & Site Improvement: To analyze trends, optimize performance, detect and prevent fraud.
• Legal Obligations: To comply with applicable laws and enforce our rights.

5. Cookies & Tracking Technologies

We deploy cookies in these categories:

Managing Cookies:

• You may accept or decline non-essential cookies via our banner.
• Adjust your browser settings to block cookies.
• Opt-out tools:
  • Google Analytics Opt-Out
  • Microsoft Advertising
  • Yahoo Ad Interest Manager
  • LinkedIn Ads

6. Data Sharing & Disclosure

We share Personal Data with:

• Service Providers: Vendors providing hosting, analytics, marketing, payment processing, customer support — under confidentiality obligations.
• Third Parties: For analytics and marketing, only aggregated or pseudonymized data is shared.
• Legal Compliance: When required by law, regulation, or to protect our legal rights.

We do not sell your Personal Data. To opt out of any future “share” activity, please email privacy@trove.com with the subject “Opt Out Request.”

7. Data Retention

• Contact & Transaction Data: Retained as needed to fulfill requests and comply with legal obligations.
• Analytics Data: Retained per each provider’s policy (e.g., Google Analytics up to 2 years).

8. International Data Transfers

If we transfer Personal Data outside the EEA, we rely on:

• EU Standard Contractual Clauses (SCCs)
• Adequacy Decisions
• Additional Safeguards (encryption, access controls)

Request SCC copies at privacy@trove.com.

9. Your Privacy Rights

9.1 GDPR Rights (EU Residents)

You have the right to:

• Access & Portability
• Rectify inaccurate data
• Erasure (“Right to be Forgotten”)
• Restrict Processing
• Object to Processing
• Withdraw Consent at any time

To exercise these rights:
Email privacy@trove.com (subject: “GDPR Request”).

9.2 California Privacy Rights (CCPA & CPRA)

California residents have the right to:

• Know what Personal Data we collect, use, share.
• Access or delete Personal Data.
• Correct inaccurate data.
• Limit use of Sensitive Personal Information.
• Opt-out of sale or sharing.
• Non-Discrimination: You will not receive different prices or services for exercising your rights.

To exercise these rights:

• Email: privacy@trove.com
• Phone: +1-510-255-0925
  Identity verification may be required.

Response Timelines:

• CCPA: within 45 days (one possible 45-day extension)
• CPRA: within 30 days (one possible 30-day extension)

Notice of Financial Incentives:

If we offer discounts or benefits in exchange for your Personal Data, we will provide specific details and request your consent before enrolling you. You may withdraw at any time.

10. Security

We apply administrative, technical, and physical safeguards to protect your Personal Data, including annual SOC 2 Type II audits, encryption, and access controls. For more, visit our Trust Center.

11. Children’s Privacy

Our Site is not intended for children under 16. We do not knowingly collect Personal Data from minors. Please contact us if you believe we have inadvertently done so.

12. Accessibility

If you have a disability and need this policy in an alternative format, please contact us at privacy@trove.com or call +1-510-255-0925.

13. Changes to This Policy

We may update this Privacy & Cookie Policy periodically. Updates will be posted here with a revised “Last updated” date. Significant changes may be communicated via email or prominent notice on our Site.

14. Contact Us

For any questions, or to exercise your rights:

• Email: privacy@trove.com
• Phone: +1-510-255-0925
• Mail: Trove Recommerce, Inc.
  Attn: Data Protection Officer
  2648 International Blvd, Ste 115
  Oakland, CA 94601