Integrate your
trade-in program

Trove Resale Store REI CO-OP

Our technology brings pre-loved items
from in-store and online trade-in
back into your ecosystem to grow
revenue without growing emissions.

Join world-class
brands owning
their resale

With our Recommerce Operating System, you are in complete control of your resale value chain from start to finish.

Design a profitable and sustainable resale program

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With Trove, your brand can generate more revenue from pre-loved items, leverage resale to increase traffic, and create instant resale inventory while meeting customer expectations for sustainability.

By incorporating trade-in technology that identifies, routes, and issues credit for any pre-worn item, brands can easily incorporate a new circular business model.

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Trove applies reverse logistics using computer vision, AI, and intelligent pricing to assign your one-of-a-kind merchandise with a single SKU called a Trove ID.

This allows you to efficiently take back a higher percentage of sellable items and be profitable from day one.

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Brand Experience

When brands use Trove, recommerce performs just like ecommerce, where every product inspires and engages customers.

Our composable branded storefronts integrate with existing channels and provide true-to-brand photography, item listings, packaging, and trade-in credit along a seamless customer journey.

Gain agility with
real-time insights

Gain agility with real-time data insight

Trove delivers item and customer analytics such as inventory health, item engagement, recommerce site performance, and customer behavior.

These recommerce insights allow you to accelerate the growth of your resale program, own the customer experience, and increase lifetime value.

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Partnering with the world’s most beloved brands

Our brand partners are deepening customer relationships and driving growth with far-reaching benefits for their business and our collective future.



Increase in customer lifetime value.


Pre-loved items sold in 2021.


Stores offering in-store trade-in.


Growth in trade-ins year over year


Online inventory sells within one week.

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