Gayle Tait is CEO of Trove, the market leader in branded resale and trade-in for world-class brands and retailers such as Canada Goose, lululemon, Patagonia, REI, Levi’s, Arc’teryx, Allbirds, and more. She has more than two decades of global general management, marketing, and commercial experience spanning consumer goods, payments, e-commerce, and digital marketing.
Gayle joined Trove in January 2021 as President and COO and was named CEO in May 2022. Before joining Trove, Gayle served as Managing Director, Global Retail and Payments for Google Play, overseeing the division’s multibillion-dollar prepaid card business and payments partnerships with Global 500 retailers, carriers, and e-wallet providers. Prior to that, she spent nearly 15 years at L’Oréal, most recently as Managing Director for the UK and Ireland, delivering market-beating growth for three consecutive years and leading digital transformation across the organization. She holds a MA in English & Modern Languages from the University of Oxford. Gayle is a Non-Executive Director on the board of E.L.F. Beauty.
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