Getting a resale program off the ground might feel like a big leap — but it doesn’t have to be.

We hear it all the time: “We love the idea of resale, but our team is already at capacity.” And that’s valid. With limited bandwidth and marketing calendars packed to the brim, carving out space for something new can feel like a stretch.

But resale doesn’t have to be built from scratch. The most successful brands treat it not as a separate initiative, but as a natural extension of what they’re already doing — one that ladders up to core brand priorities like loyalty, acquisition, sustainability, and long-term value.

Resale Works Best When It Works With Everything Else

Resale becomes easier to grow when it’s not siloed. Instead of spinning up new campaigns or committing major resources, brands are seeing success by making small, smart tweaks: adding a message here, a link there, and showing up in channels that already exist. With the right approach, resale can ride alongside (and even enhance) your broader marketing efforts.

And the payoff goes beyond conversion. About 60% of consumers say they’d be more likely to buy from a brand that offers resale, even if they don’t shop pre-loved themselves, because it signals quality and values they admire. That kind of brand halo can build long-term affinity, even among shoppers who don’t participate directly.

Here are 8 simple ways to do exactly that.

Eight Ways to Market Resale Without Starting from Scratch

1) Make resale part of your mainline flow. 

Most of your site traffic lands on top navigation or PDPs, so don’t relegate resale to a side tab or footer. Adding resale to your nav, embedding it into PDPs, and treating it like a core part of your brand offering makes it easy for customers to discover (and convert) without friction.

La Ligne includes “Re-Ligne” as a dedicated tab in the main navigation.

2. Repurpose your best-performing content

Use what already works. Repurpose proven content, like styling tips or sustainability stats, with a resale angle. It saves time and resonates with an audience that already gets it.

3. Add resale to your always-on emails

No need for a dedicated send. Resale can quietly show up in existing flows,  like welcome, winback, or post-purchase, with a single sentence and a link. It builds awareness over time, with zero extra creative effort.

Mara Hoffman email marketing.

4. Include resale in your promotional calendar

Piggyback on campaigns you’re already running. Tie resale into seasonal moments like Earth Month or back-to-school, or add it to existing promotions with a light message like “Shop pre-loved for less.” No new timeline needed.

Peak Design ran an Earth Day campaign encouraging customers to sell their gear.

5. Share bite-sized impact metrics

Quick sustainability stats add meaning without requiring an explainer. These small touches reinforce the value of resale and make customers feel good about their choices.

Eileen Fisher quantifies impact with an informative infographic.

6. Use in-store moments in your brick-and-mortar

If you have retail locations, a simple sign or checkout message about your resale program can spark interest. Even packaging inserts or hang tags can keep resale top-of-mind without a separate channel strategy.

Arc’teryx promotes its resale program through in-store signage.

7. Test resale in organic social

Organic posts are low-stakes, high-learning. Try a story, quick product highlight or even a sweepstakes. You’ll get feedback fast and it helps resale feel like a normal part of your content mix, not a one-off campaign.

8. Tap into Trove’s tools and guidance

You don’t have to reinvent your marketing strategy to make resale work. Trove brings 10+ years of resale conversion insights and hands-on support to help you launch and grow with less effort.

Here’s what that looks like:

• Hands-on guidance: Our team helps you identify low-lift, high-impact ways to integrate resale into your existing calendar.
• Built-in tools: From branded widgets to smart inventory and pricing, Trove simplifies setup—no dev lift required.
• Data that drives action: Channel-level insights and resale impact on LTV help you optimize over time.

It’s not about building something new,  it’s about making what you already have work harder. Trove helps you do exactly that.

Resale Grows Best When It Grows With You

You don’t need a huge team, extra hours, or a separate roadmap. Resale becomes powerful when it’s folded into the brand and marketing engine you’ve already built. With thoughtful integration and a few strategic touchpoints, you can turn resale into a consistent, meaningful part of your customer journey.

Ready to get started? Get in touch.