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Andy Ruben

Founder & Executive Chairman

Andy Ruben is the founder and executive chairman of Trove, the market leader in branded resale and trade-in for world-class brands and retailers such as Canada Goose, lululemon, Patagonia, REI, Levi’s, Arc’teryx, Allbirds, and more. Ruben has spent more than two decades pioneering change across retail, consumer products, and sustainability.

Prior to starting Trove, Ruben led a number of transformational endeavors at Walmart, including launching the company’s heralded sustainability efforts as their first-ever chief sustainability officer. He subsequently redefined the role of private brands in US retail, overseeing global corporate strategy and global ecommerce strategy, launching and leading omni-channel efforts such as Online Grocery for Walmart.

Following his success at Walmart, Ruben was inspired to start Trove to accelerate the shift toward more sustainable, circular models that could support brand growth while being less dependent on new manufacturing. As Trove’s Founder, Ruben spent the first several years leading this next generation of retail, eventually launching the first-ever branded resale platform for Patagonia in 2017. Today, Trove parters with numerous iconic brands and has been recognized as one of Fast Company’s Most Innovative Companies, Inc.’s 500 Fastest Growing Private Companies, and more.

A TED speaker who has been featured on NPR’s “All Things Considered” and in The New York Times and the Wall Street Journal, Ruben testified before the US House and the US Senate as an expert in business and sustainability. He also serves on the Zevia Board of Directors, chairs Zevia’s ESG committee, and sits on the Competitive Council at Cerberus Capital Management. Ruben graduated cum laude with a BS in Engineering and an MBA from Washington University in St. Louis. He currently lives in the Bay Area with his wife and two children.

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