We’re excited to announce that Trove has acquired reverse.supply, a leader in UK/EU branded resale, as part of our ongoing effort to expand our global platform and bring sustainable resale solutions to even more brands and consumers.

This move marks an important milestone in our mission to make resale more accessible and operationally seamless for brands everywhere. By combining our robust platform with reverse.supply’s deep European expertise, we can now help brands across North America, Europe, and the UK implement circular solutions more quickly and flexibly. From omnichannel trade-ins to peer-to-peer commerce and repair services, our integrated technology solutions are designed to drive both sustainability and profitability.

The timing couldn’t be better, as European regulations around producer responsibility and right-to-repair are evolving. These changes create an urgent need for brands to develop effective resale and repair programs. With our new European headquarters in Berlin, we’re ready to support brands across the region and ensure they have the tools they need to build and scale successful resale programs.

Our acquisition of reverse.supply also brings a roster of impressive European brand partners, including Bergzeit, Decathlon, ARMEDANGELS, and more. These brands will now have access to the full suite of Trove’s technology, including our resale site building tools, inventory management solutions, and marketplace integrations.

As we continue to build on the momentum from our earlier acquisition of Recurate, we’re more committed than ever to helping brands offer high-quality, pre-owned products to their customers while driving sustainability in retail. The future of commerce is circular, and we’re thrilled to be at the forefront of this movement.

We can’t wait to see the impact this expansion will have as we work alongside our growing list of partners to create a more sustainable, profitable future for resale. Schedule a demo today to learn more.