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2025 Year in Review
2025 IN REVIEW
2025 IN REVIEW
2025 IN REVIEW
2025 IN REVIEW
2025 IN REVIEW
2025 IN REVIEW
2025 IN REVIEW
2025 IN REVIEW
2025 IN REVIEW
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2025 IN REVIEW
2025 IN REVIEW
2025 IN REVIEW

Upstream & Amplified

As resale continues to outpace retail growth, the next generation of circularity innovation is coming into focus. At the core of the evolution is a shift upstream — closer to the customer, earlier in the reverse logistics journey, and nearer to the moments of optimal economic impact.

With this shift, we're ending 2025 with a powerful suite of new technologies that enable any brand to maximize the revenue and profit on every item they've made.

Trove's Plugin Suite
Trove RMS
Global Acceleration
Platform Enhancements
In the News
Looking Ahead
Trove's Plugin Suite

Resale impact,
now plug-and-play

In 2025, Trove’s Plugin Suite became the fastest path for brands to launch circular capabilities directly inside their primary ecommerce experience.

What began as a concept in 2024 matured into a full suite of plug-and-play components that brands can drop into their online stores with only a few lines of code. The result: resale, trade-in, recycling, and repairs moved upstream — directly into the customer journey, powered by Trove infrastructure behind the scenes.

    The Plugin Suite changed not just how brands launch circular programs, but how customers discover, shop, and participate in them. In 2025, plugins became a strategic unlock: higher conversion, integrated customer flows, richer supply, and a step-change in go-live speed.

    Schedule a walkthrough to get our team’s recommendation on the Trove plugins and other program components that can boost your resale impact and shorten your time-to-value.

    RESALE PLUGIN
    Merchandise used and new, side-by-side

    The Resale Plugin redefined how brands bring used inventory into the heart of their digital experience. Instead of routing customers to separate collection pages, Trove's plugin enables brands to position used and new together on the same PDP.

      TRADE-IN PLUGIN
      Bring a powerful customer engagement tool to any page on your site

      Db became the first to launch the Trade-In Plugin across the EU and Norway, integrating it directly into their circular “Lost and Found” ecosystem. In a single embedded component, customers can select their item, answer a few prompts, receive credit — all without leaving the brand’s site.

        "Great design should last, and circularity should be built into everything we do. With Trove, we’ve found a partner who shares our belief in long-lasting design and the responsibility to support it with meaningful infrastructure."
        Joachim Gund, Chief Transformation Officer, Db
        TAKEBACK PLUGIN
        Give your customers an easy option for recycling, repurposing, or responsible disposal

        Calvin Klein used the Takeback Plugin to launch Re-Calvin, the first at-scale multi-brand takeback program in the category — including categories often excluded from circular programs. With Trove’s routing logic and transparency baked in, customers can return items from any brand and know exactly how each piece would be reused, recycled, or responsibly processed.

        “It was important that we partner with experts with a proven ability to build and scale programs that handle a wide range of products and categories, making it easier than ever for customers to responsibly extend the life of their items.”

        David Savman, Global Brand President, Calvin Klein
        REPAIRS PLUGIN
        Launch a customer repair experience quickly and economically

        The Repairs Plugin completed the customer lifecycle, offering repairs as naturally as a return or a purchase. With the plugin, brands can quickly embed repair options directly within their existing ecommerce sites, giving customers an easy path to extend product life.

        Schedule a Demo
        Trove RMS

        Next-gen software to tame the chaos of returns and maximize the value of every item

        In 2025, Trove's operations tech moved further upstream, becoming the solution of choice for brands aiming to reclaim maximum value from returns and other complex inventory.

        Trove Returns Management System (Trove RMS) processes all returns for brands — not just resale returns — driving business impact in six key ways:

        • Reduction in Labor Cost
        • Improved Back-to-Stock Rates
        • Margin Boost on Aged & Imperfect Items
        • Enhanced Fraud-Fighting Tools
        • Intelligent Workflow Management
        • Actionable Supply Chain and Product Data

        Book a demo to learn how brands like Béis, Lovesac, and more are using Trove RMS to tame the chaos of returns and maximize the value of every item they make.

        When paired with resale selling channels, Trove RMS can give brands a 60%+ boost on aged and imperfect inventory.

        Global Acceleration

        Trove acquired Reverse.Supply and extended our program options Europe-wide

        Fueled both by high customer demand and a wave of regulatory momentum, Trove's network — both in Europe and beyond — extended significantly in 2025:

        New EU HQ
        We launched our European HQ in Berlin with the acquisition of Reverse.Supply, one of Europe's leading brand resale providers.
        New EU Launches
        We debuted Db Lost & Found and Re-Rifo, which included the first brand trade-in program in Italy, while 10Days and other EU programs expanded.
        19 Global Deployments
        We deployed our ReWMS and RMS operations solutions Europe-wide. Trove now powers operations in 19 facilities globally.

        Trove Partner Brands

        Platform Enhancements

        With dozens of core platform enhancements shipped in 2025, tomorrow's resale platform is here today

        Even as our team delivered an industry-first plugin suite and major innovations in returns management (covered above), we shipped a spate of accelerators and enhancements platform-wide. Highlights included:

        AI Order Prediction

        Use AI to identify inventory for markdowns, promotions, and more. Trove’s AI-based Order-Prediction Model (OPM) estimates every item's likelihood of selling.

        Self-Service Tools

        For brands that desire more direct control over their storefront shopping experiences, Trove now offers direct access to key merchandising features.

        Fully Customized Grading

        With Trove ReWMS, our partners can now create custom flaws, locations, and severities to better align item grading to their unique inventory and brand standards.

        Enterprise APIs

        Debuted in 2025, Trove's Enterprise APIs give brands the power to launch fully customized resale shopping and trade-in experiences:

        • Create bespoke trade-in experiences that leverage your loyalty program.
        • Merchandise secondhand and new together, whether on PLPs, PDPs, or landing pages.
        • Add trade-in to your existing in-store point-of-sale experience.
        • Integrate trade-in into your customer order history, and generate personalized trade-in emails.
        Marketplace Selling

        Piloted in 2024 and scaled in 2025, Trove's commerce integrations give brands the power to reach new audiences on marketplaces.

        Enhanced PDPs

        We rolled out a new peer-to-peer PDP that includes both visual enhancements and new capabilities, leading to 10% boosts in CVR.

        ReWMS enhancements for efficient inventory movement
        New payment options, including installments
        "Nudge" emails to boost conversion
        New data and reporting dashboards
        Enhanced tracking of cleaning and repairs

        And many more. Book time with our team to learn more about the most modular and scale-ready platform in resale.

        Schedule a Demo
        In the News

        A selection of the headlines and articles that defined our year

        Diane von Furstenberg announces DVF Vintage, a celebration of the brand's heritage
        L'Officiel
        "DVF Vintage fêtes the label's longstanding allure and impact, offering up some of the archive's most coveted styles for acquisition. In an effort to uphold circular fashion, the DVF flagship in New York City's Meatpacking District is hosting a buy-back program, allowing clients to consign pre-loved DVF pieces. DVF Vintage is also available to shop online, with a selection of vintage pieces, selections from von Furstenberg's personal wardrobe, and pre-loved consigned items."
        Read the Article
        Resale’s next big wave
        Co by the US Chamber of Commerce
        "What you’re seeing now is companies who understand that they can make a profit, they can take control over their secondary market, and they can generate new customers by hitting this different category of merchandise in a different price point."
        Read the Article
        The climate tech making retail smarter and more profitable
        Fast Company
        "Resale and secondhand fashion aren’t new. But for years, they lived outside the fashion brand’s control—on platforms like eBay, ThredUp, and Depop. Consumers benefited. Brands lost visibility, margins, and ownership of the customer relationship.

        Trove changes that. It enables brands to run recommerce in-house, maintaining control over quality, pricing, and the end-to-end experience."
        Read the Article
        More businesses mine gold from America’s closets
        Trellis
        "Sustainability teams initially pushed their brands to online resale. 'But the other parts of the company are coming to the table, the (general managers), the (e-commerce) managers, the fulfillment folks, and so the sustainability person is getting a little more help than they used to.'"
        Read the Article
        Calvin Klein launches Re-Calvin take-back program in the U.S.
        WWD
        "Powered by Trove's new Takeback Plug-in, the free program empowers customers to send in pre-loved items from any brand for reuse, recycling or responsible disposal."
        Read the Article
        Trove launches new plugin with Db, signalling next phase in circular commerce
        Fashion United
        "Powered by Trove's new Takeback Plug-in, the free program empowers customers to send in pre-loved items from any brand for reuse, recycling or responsible disposal."
        Read the Article
        Trove takes on European resale market with Reverse.Supply acquisition
        Sourcing Journal
        “By establishing our European headquarters in Berlin with a team that’s been operating in resale for nearly five years, we’re positioned to serve European and global brands seamlessly across regions and provide them with the full capabilities they need to launch and scale successful resale programs.”
        Read the Article
        Looking Ahead

        As we turn toward 2026, stay tuned for exciting new innovations in agentic commerce, returns management, and much more

        Learn more about the power of Trove's platform:

        EBOOK
        Future-Proof Retail
        Learn from real-life examples from Arc’teryx, Frye, Patagonia, and more – brands that turned returns and pre-owned items into a powerful revenue source.
        Get the Guide
        DEMO
        Trove Platform Demo
        Learn how Trove's modular platform can maximize the value of every item you've already made, including customer returns, trade-ins, b-stock, repairs, and more.
        Schedule a Demo
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