Across 2024, a longer-term trend became clear: There is no single “default” approach to resale for your brand — but there is a simple bundle of program modules that can be matched to your performance goals. Today, brands maximize impact by:
We’ve built our programs — spanning stores, shopping sites, and recommerce operations — to cover every use-case in the industry. Pilot quickly, scale reliably, and lean into the program components that drive the most impact for your brand and customers.
Schedule a walkthrough to get our team’s recommendation on the optimal program mix for your business goals.
In Spring 2024, a few months after launching their resale site, Filson turned on Trove’s mail-in trade-in component to begin re-engaging existing customers.
"Today is an exciting day at Filson. We just expanded our Filson Unfailing resale marketplace to accept customer trade-ins. Now you can trade in Filson gear you're not using for credit toward something you will.”
Carhartt kicked off its program with a resale site and a trade-in pilot that included six stores. Four months later they expanded to include trade-in both online and at every store nationwide.
“Carhartt's Resale Program's Been Good for the Planet—and Good at Luring New Shoppers, Too”
In Spring 2024, we went live with the Trove Recommerce WMS, pushing the resale industry forward and unlocking more flexibility for brands. Deployable in any facility, ReWMS is a SaaS-based suite of applications covering end-to-end resale operations.
Book a demo to see how our rules engine can accelerate your resale operations, whether in your facility or ours.
Upon acquiring Recurate in Summer 2024, we welcomed a new offering — peer-to-peer resale — to the platform, a new batch of trailblazing brands to the family, and a new wave of excellent, customer-focused co-workers to the Trove team.
Debuted in Fall 2024, Trove’s Resale Plugin gives brands the power to quickly merchandise used and new items together, with no platform restrictions. Book a demo with our team to learn more, or see it in action on Patagonia.com!
In 2024, resale marketing reached the heights of traditional retail marketing, with Trove’s brands delivering creative, high-visibility activations across every imaginable channel. Promotion approaches included:
Download the Brand Resale Index to learn more about how brands are driving resale impact with promotions and other tactics.
With the addition of our new marketplace selling integration, Trove’s platform is now capable of supply-demand matching between more than ten supply sources and disposition channels.
For brands, that translates to more ways to tap into new customer segments and more levers to boost unit economics.
Flashy launches grab headlines, but it's often the background enhancements — performance upgrades, algorithm iterations — that quietly drive the most day-to-day impact for our brands.
Enhancements to our resale item ranking logic boosted site conversion by around 30% on average.
Trove's new active pricing system uses machine learning and supply-demand signals to boost GMV up to 20%.
Signed into law in Fall 2024, California’s groundbreaking SB-707 mandates more sustainable practices for fashion brands and prioritizes repair and reuse above recycling and responsible disposal. The law introduces eco-modulated fees and imposes penalties of up to $50k/day on non-complying brands.
There’s no time to waste: The first deadline – submitting plans to the state – is Winter 2025/26.
Although not yet passed into law, New York’s “Fashion Act” has achieved widespread industry support. The Act prioritizes resale and repair, among other sustainability-focused practices for apparel brands. If the Act becomes law, having a recommerce business could help brands reduce their regulatory burden by shifting volume to secondhand.
The objective of the Ecodesign for Sustainable Products Regulation is to make sustainable products the norm on the EU market, avoiding the ‘take-make-use-dispose' model.
The new Regulation will extend the existing EU frameworks in two ways: first, to cover the broadest possible range of products; and second, where appropriate, to broaden the scope of the requirements with which products are to comply.
Schedule a conversation with our team to learn how Trove brands are getting ahead of the regulatory curve.
Looking Toward 2025
Trove 2024 News Highlights
