Parched perusers of ironically funny t-shirts, crack open a can of Pabst Blue Ribbon.
A Urban Outfitters, Inc. (Nasdaq:URBN) store under construction on North 6th Street in Williamsburg, a trendy part of Brooklyn, has applied for a liquor license.
But the plan was met with immediate opposition from City Councilman Stephen Levin, a Greenpoint Democrat, who said he can’t fathom why the hipster apparel chain – known for its cheap, edgy clothing and kitschy accessories – would need to sell booze.
“I can’t think of a circumstance for which it would be appropriate for Urban Outfitters to have a liquor license,” Levin said in a statement to the New York Daily News. “We must ask ourselves, ‘Do we really want people drunk when they are buying their skinny jeans and ironic t-shirts?’”
The trend is nothing new.
In 2009, the Wall Street Journal ran a story about boutique men’s wear shops around the country serving alcohol to customers while they shopped.
Urban did not respond to a call from International Business Times requesting comment.